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HISPANIC MARKET
101
This introductory
course is designed for business
executives who seek a better
understanding of the growing Hispanic
Market and what effect the rapid growth
has on the economic, political and
social landscape of this country.
The Hispanic population in the United
States is growing at an astonishing rate
of over 100,000 people every three weeks.
The Hispanic community’s purchasing
power represents the 9th largest economy
in the world, larger than the Gross
National Product of Brazil, Spain or
Mexico.
Participants of this course will be
exposed to:
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Current
population and projected growth
trends of the United States Hispanic
population.
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Understanding
the diversity within the Hispanic
American community.
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The purchasing
power of Hispanic Americans and
where/how the monies are being spent.
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Recognizing
the educational plight of many
Hispanic youth and how it affects
our future workforce.
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Examining why
Hispanic owned business are growing
three times faster than any other
market segment and the revenues they
will produce.
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Understanding
language barriers, both real and
perceived.
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How can
outreach to the Hispanic market
improve your bottom line?
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